Hitec should be everywhere

First two days of HITEC 2011 in Austin already gone and there is just one word to describe it: amazing!

This is truly the single most important gathering of hospitality IT professionals on this planet. Great educational sessions (just to mention one: “Real world guest room technology” with Mike Blake from Hyatt, really smart guy), packed opening session featuring Randy Zuckerberg (yes, Facebook), 1800 attendees (no not all together, just at the welcome party – how cool is that?), well deserved hall of fame induction of Frank Wolfe and really, really heavy traffic on the expo floor too!

Guest room technology playes an ever increasing role in todays hospitality world (citing Mike Blake) and that’s also the case on the show floor – interactivity, integration (of “small glass devices” like tablets and smartphones), IPTV everywhere. Being at the at-visions booth it is especially impressive how well their approach to openness and flexibility is received. This kind of non-proprietary, community based approach is the best (and as I think only) answer to the faster and faster evolving world of guest needs. Given the extremely positive response, non proprietary seems to be quite new in this industry – at least in this part of the world 😉

Being with at-visions, a truly international company, the only negative thing I can think of is this: why isn’t there a HITEC just in every part of the world? Europe would definitely need such kind of a cross-country event (its called the European UNION for heavens sake), AHTEC is thankfully at its start in Asia – not sure though if it would not need a “Hitec China” and a “Hitec India” too? Given the dynamic in this countries I’m quite sure we will not have to wait too long to see this happen – until then I’ll enjoy the rest of HITEC 2011!.