Online Marketing, Mobile Apps, Digital Signage, IPTV, Streaming – all different aspects of changing ways in terms of media consumption, of more digitized screens, of more digitized life. Marketing has to adapt but with all the tools available more than ever has the potential to fulfill its role.
Digitization of life has effects in all lines of business but of course also for the hospitality industry. While some aspects are already considered in one way or another (websites, review management) some others still have a lot of potential – either to use or to improve: Pre stay communication, Online check-in, Mobile key, professional grade WiFi, Online concierge, Messenger, Digital Signage, Netflix casting, CRM to get a single point of truth for guest profile (finally!) – the list goes on and on.

“It is not about the tools. It is about how to use the tools to improve Marketing. And finally to improve Business.”